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Measuring the Impact of YouTube Ads on Brand Metrics

For online video platforms like YouTube, engagement metrics (such as views, likes, shares, comments, and watch time) provide a basic barometer to how an audience responds to videos. While these metrics...

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LGBT Advertising: Brands Take a Stand on Equality

Today’s brands are held accountable not only for their products and services but, increasingly, for their stance on political and social issues. As more and more attention is focused on equal rights...

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The Keyword Tool – when you talk, we listen

We’re pleased to share another tips and tools update from our friends at the Inside AdWords Blog. We hope you find it useful for optimizing clients’ keywords. – The Agency Ad Solutions Blog Team We...

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Toward Viewability: You Can’t Count What You Haven’t Measured

Cross posted from Think with Google. Last month at the IAB’s annual leadership meeting, viewability—a metric that shows whether an ad was actually viewed—was the topic on everyone’s mind. This is...

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Behind the scenes of Weezer’s new album launch

Editor’s Note: Today’s guest blogger is Ben Patterson. Ben is the founder of DashGo, Inc. a digital marketing and distribution platform servicing music, video and podcast content. Clients include...

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